Why Ads?

Last Updated: Sep 09, 2014 04:34PM PDT
You may have noticed some changes around how we present ads in the various clients BitTorrent produces. This includes the BitTorrent and uTorrent Clients for PC, Mac and Android. We at BitTorrent understand that unwanted ads can be an inconvenience, but we'd like to outline why we have chosen to serve ads in our clients and what you can do to remove them.

BitTorrent Inc has been producing software since 2004. We continue to produce products that leverage the BitTorrent protocol to securely and efficiently move data between computers and mobile devices. This includes personal files, voice, text or video. While we pride ourselves in disrupting the landscape of present day technology, doing so isn't free. We offer a variety of pay-for options within our clients, but advertisements have allowed BitTorrent to continue attracting talented developers and producing new products that allow our users to not only move large files quickly, but also to leverage the inherently secure nature of the BitTorrent Protocol and create tools for people who value their individual privacy.

If you would prefer there be no ads in the desktop clients, there is a simple way to remove them. BitTorrent has begun to offer an Ad-Free version of the client.  For a small annual fee, a person can remove these ads. Simply click the small "X" at the upper right corner of the ad itself. A page outlining the features and cost will be presented with the option to purchase it.
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